
Mindful Attentionist Self-Coaching Program
This program gives mindful self-coaching a new focus with an accent on attention. An “Attentionist” is mindful of the choices that offer themselves throughout the day, awake to the possibilities of breaking out of old patterns and suffering, and free from the prison of a programmed, robotic life.
This 3-month intensive program guides you through the journey of understanding the whys of how we collectively got here, and offers you an alternative as well as an opportunity to examine foundational beliefs that may be hindering your mindfulness and choice awareness, and keeping you from a more elevated, happier, and healthier way of being in this world.
You will go through a deep examination of your life from the physical & material, mental, emotional, and spiritual perspectives. We also help you examine different energies, beliefs, and obstacles that stop you from accessing wellbeing, and offer you tools and safe environment to re-create a new version of yourself, this time through awareness and with choice.
APPLICATIONS CLOSEDChoice is the essence of life. But for most of us, most of the time, our choices are unconscious, reactive, and habitual; they feel like they’re not really choices at all.
Attention is the key to turning this around. Conscious attention to the everyday flow of experience, the choice-points that present themselves throughout the day, and the opportunities to wake up and become active participants in life as an Attentionist with an ongoing sense of choosing who and how we want to be and live.


An Attentionist has mastered the practice of meeting choice with Intention, and of turning intention into mindful Action. That mindful triangle—Attention, Intention, and Action—can empower us and change our lives from the inside out. It can determine whether we wake up and take charge, or sleepwalk and suffer. The choice is ours!
- Are you ready to coach yourself out of suffering?
- Are you ready to live a Choice-Centered life?
- Are you ready to experience wellbeing from inside out?
Who is it for?

The MAC Self-Coaching Program is for people who have gone through some mindfulness learning and practices and/or are interested in going much deeper with both understanding and the application of its principles as a self-coach.

This is an intensive 3-month virtual program in which you receive a weekly audio lesson, participate in a live 2-hour weekly Zoom with Mitra for Q&A and a deeper dive into the subject matter (you also receive a copy of the weekly zoom recording), and have a weekly small cohort group meeting. There is also an ongoing phone chat group which Mitra initiates by posing questions and/or sharing quotes. So it’s quite a commitment!

We start the program with a virtual day retreat and end it with the same. At the end of the program you will have learned tools, practiced deeply, accessed self-coaching material, and will be part of a community. A great combo that allows for a true transformation.
What sets us apart
Mitra created her own field of mindfulness-based coaching for individuals and corporations almost 4 decades ago and is highly experienced in self-coaching, group coaching, individual coaching, and executive coaching.
Even though mindfulness teaching has been popular in recent years, the coaching angle of this field remains largely untouched… and self-coaching is totally a new concept invented by Mitra who is the only seasoned mindfulness educator offering such a creative and powerful program.
This is a unique program that is not academic, scientific, or mystical, but encompasses all of the above without being limited by each.

The Attention crisis
Our attention is our inner currency, and if it was land, it would be the most valuable real estate in the world. The cost of a 30-second Super Bowl Ad in the US in 2020 was $5,600,000. This means an hour of our attention from the point-of-view of advertisers was worth $672,000,000. And this is only one of numerous ways the world is willing to pay for our attention.
So why is our attention so worthy to others, and, at times, so unworthy to us? Why do we spend it so carelessly? Is there an attention crisis in the world, with media, apps, games, and politics sucking it away? It seems at times like there are attention thieves targeting us from all sides. Can we turn that around and take our attention back, become our own attention CEOs?
The answer to the all-important last question is YES, absolutely! Regardless of what’s going on in the world and what tricks are being developed to rob us from spending our attention mindfully, we can take charge, join the Mindful Choice Movement of Attentionists, and reclaim our most valuable asset, our inner currency, our attention!
The Attentionist concept is a new and empowering way of understanding, applying, and teaching mindful, choice-based living. Our program identifies and addresses obstacles, provides strategies, and guides you to learn to live like an Attentionist, with a keen appreciation of your most precious asset—your attention! You’ll learn and earn a well-rounded education that will allow you to coach yourself to live a mindful and choiceful life from the physical and material, mental, emotional, and spiritual perspectives, and go on to become a professional coach if you choose to do so!
APPLICATIONS CLOSEDWhy is this program needed?
There is a lot of suffering in our world, especially now. A great deal of that suffering is due to our lack of knowhow about our unused, underused, and misused choices. Recent global events have taught us that we can’t rely on the permanence of external norms, even if they have served or are currently serving us. We learned that our truest asset is the way we see and lead our lives. We learned that we are contagious and interconnected in our ignorance and intelligence, in our harm and healing, and in our regression and transformation.
Mindful Attentionist education in general, and the Mindful Attentionist Self-Coaching program in particular, is needed because it provides simple ways of understanding the complicated whys of where we are and how we got here, along with practical tools for bringing wholeness back to our fragmented world.

Course outline:
- Opening Retreat
- Our Story
- Physical & material Survivalist
- Mental Survivalist
- Emotional Survivalist
- Spiritual Survivalist
- Self-Coaching Principles
- Feminine and Masculine Energies
- Death
- De-densification and Lightening Self
- Creating a New YOU!
- Closing Retreat
What is included?
Applying for our program is free of charge. If your application is accepted, you will be required to pay the tuition fee and complete the registration process. Once registered, you will receive a code that grants you unlimited full access to our Store. This will enable you to start your mindful living journey immediately upon registration and better prepare yourself for your intensive 3‑month work ahead.
- Unlimited full access to our Store.
- Weekly audio lessons.
- Weekly live Zoom meetings with Mitra & participants.
- Weekly recording of the above Zoom meetings.
- Weekly Pod meeting & support from your small Pod group.
- Ongoing phone chat to support your daily practice.
- Completion Certificate.
Mindful Attentionist Self‑Coaching Program next offering schedule:
October 1st - December 17, 2023
- Opening retreat Sunday, October 1st, 2023, 9:00 AM – 12:00 PM PST.
- Weekly audio lessons sent to you via email each Sunday afternoon. You listen when you can and as many times as you want.
- Weekly 2-hour live Q&A, conversation, and insight-sharing virtual meeting with all participants and Mitra. You will receive a video link for re-watching if you can not make it in person. This takes place on Sundays from 9:00 AM – 11:00 AM PST.
- Ongoing phone chat to support daily practice.
- Weekly peer meetings starting the 2nd week of the program. Each group decides their own when—day/time—and how—phone/Zoom meetings.
- Closing retreat on Sunday, December 17, 2023, 9:00 AM – 12:00 PM PST.
Mindful Attentionist Self‑Coaching Tuition
$2,700
Special offering:
$1,200
(1 Payment of $1,200)
OR
$1,350
(5 Monthly payments of $270)
Partial scholarship is available for applicants who have been accepted in the program, but can not afford the full tuition.